% replaces any number of letters (la% - lake, lamp)_ replaces one letter (ca_ - car, cat)

Crossword clues for Adding to that 4 letters

AnswerClue
ADLIDouay spelling of Adlai.
XTRAAdded, in ads
PSASAd Council ads, briefly
PLUGAd-libbed ad
BVDSSkivvies once pitched in an ad featuring Milton Berle, Lorenzo Lamas, and Wilt Chamberlain, among others
ESSEA posse ad _____ (from possibility to reality)
SEGAEntertainment brand whose name was famously screamed at the end of some of their 1990s ads
ZEROThe Adding Machine protagonist
NAGSFinds fault ad nauseam
HEMIIs that a _____?! (old Dodge Ram ad catchphrase)
SUREBrand with a "Raise your hand" ad campaign
EARSCorner sections of newspaper front pages usually used for ads
AARPYou don't know _____ (TV ad catchphrase)
TRIXA "Watermelon" flavor was added to it in 1999
PERUWith nothing added
NITEEvening, in ad-speak
MAXILarge, in ad-speak
NITEDark time in ads
OTHOSeventh Roman emperor, AD 69
OREOMilk's favorite cookie, according to ads
RICEThe Adding Machine playwright
ZEROMain character of Elmer Rice's "The Adding Machine"
ODORQuality added to natural gas
AFEWIt becomes its opposite when "quite" is added to it
OREOCookie added to a McFlurry
SPEXEyewear, in ads
PITTAd Astra star
LCMSFraction-adding helps (abbr.)
DIMEAd hoc screwdriver
CLIOAd-biz trophy
MSRPNo. in a car ad
ALSOWord used when adding
KAYSLetters added twice to each of this puzzle's theme answers
TIVOGameSkip company (so you can only watch the Super Bowl ads, something I should have done as a Patriots fan)
ESTEDirection that becomes its opposite when an "O" is added to its front
TIGEDog in old shoe ads
CLIOAd agency's reward
NITELate hours, in ads
FURNApartment ad abbr.
COPYAd text
UNUMAd ___ omnes ("All to a man")
HYPEGlitzy ad campaign
INCHAd-space unit
NEROEmperor in 64 AD
CLIOMuse and ad award
CLIOMuse, or ad award
BSMTCellar, in realty ads
EVESWhen to call, in some ads
COWSCreatures in Chick-fil-A ads
AREAApartment ad info